Google AdWords is an advertising platform by Google that allows your customers to reach your products easily. Your business will appear to people who are searching on Google for the relevant products or services. Adwords is not the only advertising service that uses PPC however Adwords is the only PPC service that lets your ads appear in Google search.
For instance, if you run a business that sells auto repair services, your business will appear to those who are searching for the keywords or themes related to your service. So, if your keyword is auto repair shop in (your city name), anyone who is searching for auto repair shop in (your city name), will see your business ad through AdWords. Your ad will appear on Google and its partner websites. Anyone clicking your ad can directly land to your website and connect to your business easily. With CPC (cost-per-click) bidding, your budget is controlled and you are charged only in case someone clicks your ad.
Benefits Of Google AdWords to Small and Medium Businesses
1) Reach the Right Audience at the Right Time
Nearly 90% of the internet users are searching for products and services on Google search engine alone. With a well presented ad, you can reach to millions of users who are looking for the relevant products that you sell.
2) Small Initial Investment
Whether you’re owning a small business or a large business, PPC will serve the need. There is no initial investment, you just need to pay only for the ad clicks and visits to your website and that too in total control. It is upto you if you spend $100 per month or $100000.
3. Achieve Targeted Traffic
You have the flexibility to choose the location where you want to see your ad – what geographical areas (states, cities or small towns) you want to target or which specific websites your ad will appear on.
4. No Wastage of Money
Being an online advertiser, your first priority will be to save every extra penny while gaining a profit from it. PPC offers such a unique marketing approach in which your ad will be visible to needy users only.
5. Fastest Online Marketing Method (Instant Traffic)
With Google Adwords, you can enjoy quick responses, track performances and optimization of the various campaigns. This will contribute to generating even more leads.
6. AdWords is Taking Over the SERPs
In Google searches, nearly 64.6% clicks are on the ads containing commercial keywords. Your ad will appear to those who are searching for your products on Google. You can track your visitors and be visible to potential customers who would be interested in purchasing your products.
7. Full Control on Marketing Goals and Budget.
You can decide on your budget i.e. how much you want to spend on a monthly basis. You will not be charged a single extra penny other than this amount. Also, there is no obligation to how much minimum amount you need to spend each month.
8. Pay Only For What Converts
You can keep an eye on the budget through CPC (cost-per-click) bidding, which means – you will be charged only when someone attempts to click on your ad and land to your business and not when your ad appears to someone.
9. High ROI
Every click on your ad is taking your visitors to your business, thus you will be able to enjoy a high return on your investment. You are sure to attract more business by generating best converting keywords, a fast loading website and so on.
10. Remarketing (Give your customers a second chance)
You can catch those visitors who have been visiting your site previously through remarketing. Studies reveal that more exposure of your products to a consumer can compel them build a long term relationship with you. Through PPC, your brand or product will be more exposed to a consumer and can help you build a strong customer base.
To conclude, you want people to know about what you have to offer and there is no better way you can do this other than the Google AdWords.
What you need to start with this awesome Marketing Practice?
You are good to go if you have the following 3 things:
1) Success of any marketing campaign highly depends upon the quality of your product or services. So it is the first thing required.
2) Next thing required is a small initial investment. There is no minimum budget. You can even start at $100 per month. But we recommend $500 per month at least to see some good results.
3) The final thing required is a qualified Adwords expert who can manage the things for you. It will save your time, money and efforts. The cost of your Adwords campaign depends upon optimization of your campaign and can vary up to 8 times.