Let’s start with a very interesting definition “SEO is like a teenage affair, everyone is fond of it, but only a few know how to handle it in Style.” The point worth noting here is that starting doing SEO is very easy and much easier is to rank for a short span of time, but the situation becomes complex when we talk about long term success. You need an expert with the right skill set, the one on which you can bet your business growth ROI.
So far we are at a conclusion that an SEO expert is essential. And, almost all the IT companies have gotten this point now that they need an online marketing (SEO) department to stay in the competition, which makes SEO an integral part of all IT firms.
But there are still a few questions left; first, whether to go with an SEO company or a freelancer? Well, I would prefer an SEO company if your business can afford, as there are bright chances of long term business success in this case. However, this option will be a little costly.
Turn for the most important question now, how to choose the best company for your business from such a huge crowd? And, this one is the topic of today’s discussion also. So, let’s have a look at some pointers which will help you in deciding the best:
1) Check The Companies’ SEO and Work Portfolio
The first thing you need to check is the company’s own SEO results and its client’s results. Don’t just restrict yourself to the ranking, also inquire about their goals. Check out whether the selected firm was able to satisfy their clients or not. Also, get knowledge about their portfolio versatility and their previous experience in your niche and region if any. This is all you need to make a right start.
2) Check Their Ability to Rank a Website on Long-term Basis
SEO results and weight loss have one thing in common i.e. very easy to achieve, but hard to maintain. You need to check what all results you will get and in how much time. Also, what will be the durability of the results? Don’t forget, SEO is a time consuming process, if you are in a hurry then it’s better to consider PPC instead of SEO.
3) Check Their Ability to Target the Right Keywords
The choice of the right keywords is the basis of a successful SEO. There should be a balance between the searches and the competition; also they should be as per your customer’s interest. There is no use of choosing a keyword that no one will search or the keywords that will take years to rank. Therefore, ask your company about the keyword list they optimized and see if it is the kind of list you wanted for your business.
4) Check the Quality of Their SEO Work and Their SEO Strategy
SEO is a vast emerging field, which is very dynamic. The strategies which were considered good in 2012 are now almost spamming in 2015. So you need to ask SEO companies for their SEO plan and need to see if they fit in the latest search engines norms or not?
5) Check Their Ability to Cater The Customer Needs
This is a little hectic process, but once you finalize 2-3 top vendors, you can contact their previous customers for a complete overview, followed by a short discussion and can ask for feedback.
6) Check and Compare the Cost
As you know SEO is a long term process so a little difference in the cost can result in huge savings. Try to negotiate as much as you can and if two vendors are offering the same work, then it’s better to go with a low cost option. But, I must say never compromise with the work quality for the sake of a few dollars.
7) Check Their Reports and Communication Methodology
Most of the clients don’t have a clear idea about SEO, but they are curious to learn. So it is the responsibility of every SEO firm to educate their customers about the complete SEO process, their work strategies and the results. You must ask your firm for weekly reporting and bi-weekly Skype chats and discuss your business goals at periodic intervals.
The final answer to SEO queries is SEO Company. If you are confused between picking a company or a freelancer, then this post is enough to clear out all your doubts. The success of your online business simply depends upon these three factors: Make an eye catching website, Select an SEO firm and Target the right audience. These are the only ingredients of a well optimized website!